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Writer's pictureNauman Mukhtar

$20 million Real estate prop-tech company (Case Study)

Updated: Sep 25

Summary


A $20 million real estate company in Dubai hired Core Channel to improve their lead response and qualification process, reducing response times by 50% and doubling qualified lead hand-offs. The success led to team expansion and separate rental and buying teams, earning the company recognition on CNN.


 



In Dubai, UAE, a $20 million real estate company was struggling to quickly respond to new customer inquiries. They needed to improve their efficiency in reaching out to potential customers, qualifying them, and then passing them on to real estate advisors.


To solve this problem, the company hired Core Channel. Core Channel’s task was to improve the customer experience by reaching out to new leads within 10 minutes of their sign-up, qualifying them based on company protocols, and booking meetings with the company's real estate agents.


Core Channel assembled a team of four experienced real estate agents to handle the large number of new inquiries and improve response times. Their responsibilities included reaching out to leads within 10 minutes, answering customer questions, and arranging appointments with in-house real estate advisors based on their schedules.


The program was very successful. The average response time was reduced by 50%, and the number of qualified leads passed on to real estate advisors almost doubled, going from 33% to 72%. Due to this success, the company felt more comfortable with the process and expanded the team from 4 agents to 20.


As the business grew, the company introduced separate teams to handle rental and buying opportunities, further improving efficiency. The company's innovative approach and rising popularity even caught the attention of CNN, where they were featured for their success.


If your company needs help like this, visit Core Channel’s website at www.corechannel.co. We are experts at making things better!

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